Working with Mailman School of Public Health, I created a brand and suite of materials for a community study. The project involved naming, logo, and distribution materials. We landed on the name "you&me" and built out a the concept with custom "merch" and conducted our own photoshoot to complete the look.

The team at Mailman School of Public Health was embarking on a study of public health outcomes of gay male couples. The study needed a name and visual marketing materials that would appeal to its target participants.

I worked with the study team to lead the creative process, from naming through final design concepts that they could take into the field.

Through a collaborative process with the team and focus group participants, we explored several approaches.

The consensus landed on You&Me, or the internal and more formal The You&Me Study. You&Me was the most universally applicable, and the tagline really pushed this option to the top:

Taking the simplicity of the You&Me name, we worked through different approaches to the typography. In this phase, we included potential marketing applications, since we knew showing actual couples was going to be key to reaching our audience.

The group really loved the concept where the logo was only complete when a couple was sitting together. To roll this concept out, we created custom t-shirts and held a scrappy (no budget!) photo shoot to create a library of assets.

Leaning heavily on the photos, the initial materials included postcards business cards for street canvassing.